traffic drop

What are the reasons for traffic drop?

traffic drop

What are the reasons for traffic drop?

There are many things that can affect your website traffic and many things that can change your website traffic.

1. A big issue for website traffic is competition from websites that have been established and are more popular than yours. Competition from websites that have been around longer being natural and you can't do anything about it. However, you need to look at the competition and how you are faring against it. Look at your page rank and the number of pages linking back to your own site.
   If there are just as many links pointing to your site as theirs, then your ranking is suffering. You need to improve your website traffic if you want your sales figures to improve.
   Make an effort to improve your site and work on getting more page views, more links and better rankings. All of that will help your site to improve and bring you more website traffic.
2. Another common issue is that your site is outdated. This happens many times with older sites. If you want to increase your sales, update your website and get it looking its best. Update your content and add new products, if necessary. You may even be able to get a few more page views by changing your graphics or re branding your site to make it more appealing.
3. Customers are unhappy with the product they received. They may not have had enough information to purchase it or the customer service has been horrible. You should analyse why the customer is unhappy with your product and take steps to resolve that problem. If you cannot fix the problem, at least give the customer the option of returning the item and get a full refund.
   
   
   Did you test your sales strategy? If you did, you should review what you did to drop your traffic. Did you advertise more, change how you advertise, products or services? Did you have enough quality products and services?

1. A great way to get traffic back up is to do something that will bring it back up. If you are selling products on your site, offer a free Zine in exchange for the traffic you send them. Provide valuable information. If you are a good writer, you could write a few lines to entice people back to your sales page. Offer something for free, like a report or free eBook, that will provide the readers with useful information.
2. Once you get back to the website traffic that you lost, you need to be able to convert that new visitor to a customer. Most internet marketers fail because they are not aware of the importance of list building. You need to develop a large list of email subscribers to sell your products. Once they have been sold, you can then use email marketing or autoresponders to keep in touch with them and generate future sales.

Once the website traffic has increased, you should have developed a customer base who trusts in what you have to say. Now all you have to do is begin promoting your products and services. Be sure to use methods that will bring the visitors back to your website. The more ways to promote your site, the more chances of getting new customers.

Promoting your site will help you generate sales. Once you build a solid reputation online, your name will be known. Your site will be on the first page of every search engine. This will only lead to increased sales and more repeat business from your loyal customers.

What should I do after my site's organic traffic drop 50%?

This happened to me recently. Not as much as 50%, but more like 28% for over 2 weeks period. Here are the exact steps I took to understand the problem (what actually happened).

—

Traffic Source

Open up your Google Analytics and do so checking. I usually compare month to month or week to week.

Take note when the date started to drop, which source drop (which you already know it’s organic traffic-Google).

Page/Post Affected

Now, based on the details above, go to the landing page option and check which page/post experience drop.

If you are getting site-wide drop, then you need to check for the possibility of a penalty from Google.

Google Search Console

Check for any manual link alert/penalty.

—

Technical Part

1. Based on the date the traffic drop, backtrace for a week period. Did you do anything recently? Change of web hosting, domain name, plugin installation/removal etc?
2. Did you do any black hat SEO before this? If yes, consider going disavow the link.
3. Let’s say you didn’t do any bad SEO, check if there is any major back-link created pointing to your site (could be someone doing negative SEO on your site).